2025 Billboard Campaign Report

This June, “Christ is King” Conquers LGBTQ

For the third year, America Needs Fatima’s Sacred Heart of Jesus billboard campaign has swept across America, boldly reminding the nation that June is dedicated to the devotion of the Sacred Heart of Jesus. What began as a grassroots effort with just four billboards in Central Florida—launched as a response to the increasingly dominant LGBTQ messaging during June—has grown steadily, while LGBTQ visibility appears to be waning.

The billboards feature iconic images of the Sacred Heart of Jesus and carry simple yet powerful messages: “June is devoted to the Sacred Heart of Jesus” and “Christ is King.” Strategically placed along busy highways, near tourist destinations, and in commercial centers, the billboards serve as a visible reminder of God’s boundless love for mankind.

Ruby and Domenick Galatolo, active supporters of the American Society for the Defense of Tradition, Family and Property (TFP) and its America Needs Fatima campaign, launched the effort in 2023 in Ocala, Fla. They wanted it to be a counterbalance to the pride symbols that seemed to dominate public spaces. Ruby recalls that when she was growing up, every Catholic home displayed an image of the Sacred Heart, and June was widely recognized as the month to honor the Sacred Heart. She believed that by making this sacred image public again, people would remember its meaning and reunite with Christ’s love. She was right and her simple idea sparked a national movement.

“I truly feel Our Blessed Mother put the idea for this campaign in my heart,” Ruby said. “When we started, there was a growing sense of disgust and fatigue at how LGBTQ activists were influencing our culture and our children. The time was right to rekindle the true meaning of June’s connection to the Sacred Heart.”

This early effort unexpectedly went viral on social media, even though both Ruby and Domenick had little online presence or experience. Their campaign drew widespread attention across the U.S. and even abroad, notably in countries such as Poland, Austria, Colombia, and Canada.

An anonymous priest from Rockford, Ill., was inspired to compose a prayer for the campaign’s benefactors: "During this month of Your Most Sacred Heart, I pray, O Lord, that all who look upon Your sacred image may be drawn into profound union with You."

As the movement gained momentum, America Needs Fatima made it part of its call to action, by sending out emails with simple instructions encouraging individuals to raise funds and secure billboard space locally. These emails included contact information for billboard companies and direct links to approved artwork, streamlining the process.

Mark Fisher, one of the many inspired supporters, received an email and joined forces with a longtime friend to sponsor four billboards around Worcester, Mass.—the second-largest city in the state. Like the Galatolos, he had grown frustrated with the overwhelming LGBTQ presence in his community and was eager for a tangible way to redirect attention to God.

“We put billboards up along Highway 290 and Route 9, two extremely busy roads in Worcester where we know they'll be seen,” Mark said. “A friend told me they were a refreshing sight in the midst of all the pride messages—a sign of hope for a return to God. I pray many others feel the same way.”

Mark is already planning to fund billboards closer to the heavily congested city of Boston next year in hopes of reaching even more people.

Others have followed suit this year, raising funds for billboards that have appeared in Times Square, Hollywood, downtown Houston, Sacramento, San Jose, Cincinnati, and countless towns and cities across the nation.

In Bridgeport, Conn., Michael Miller and his community came together to purchase a billboard along busy Route 8 South, just before it merges with I-95.

“The campaign was a great way to honor Our Lord and fight back against an atheistic society trying to replace God with grave sins,” he said. “These billboards are a powerful way to take action and help place Our Lord before every person who drives by.”

The Cincinnati Enquirer carried a feature article about the billboards and their impact on the metro area. Reporter Grace Tucker took note of the efforts of ANF supporters Patrick and Mary Ashcraft. She concluded that by the end of June, the couple’s billboards “will have attracted over 5.6 million potential views from the many drivers who use I-71 on a regular basis.”

As the number of Sacred Heart billboards grows, it’s noteworthy that LGBTQ messaging appears to be receding. Media outlets such as the Associated Press, USA Today, and Forbes have reported a notable drop in corporate sponsorships of pride events this year, which has led to scaled-back promotions. Forbes reported, “Gravity Research found a 60% decrease in pride engagement across major companies between 2023 and 2024—and that trend continues.”

That said, LGBTQ activism hasn't disappeared. One group purchased a digital billboard in the same Ocala location as Ruby Galatolo’s Sacred Heart display. As the digital screen rotates, the LGBTQ message now appears immediately after Ruby’s billboard. While this placement is unfortunate, Ruby remains undeterred.

“This fight is not over,” she said. “But we know who wins.”

Header Image: Bridgeport, Conn., billboard

America Needs Fatima is a special campaign of the American Society for the Defense of Tradition, Family and Property (TFP). For more information about this campaign, please call 888-317-5571.