2026 Billboard Campaign Report

Proclaimed and Reclaimed: June is Back as the Month of the Sacred Heart of Jesus

This past June, America was once again blanketed with billboards that proclaimed “June is devoted to the Sacred Heart of Jesus,” thanks to America Needs Fatima’s (ANF) national billboard campaign. The campaign, which originated four years ago, raised funds to purchase hundreds of billboards on city roads and highways from coast to coast in places such as Colorado Springs, Sacramento, Boston, Houston, Chicago, Miami, and rural Pennsylvania. Each was purchased by ANF or by individuals who fundraised in their communities under the guidance of ANF.

Volunteers raised funds after masses, at special church events, on social media and through online giving platforms. Some groups created QR codes and yard signs, which supporters shared in the months leading up to the campaign. For these individuals, ANF gave detailed instructions on how to reserve and purchase a billboard anywhere in the country, and it provided free artwork, making the process easy and manageable.

Mary Franchini raised enough money to purchase five billboards in the Cleveland area. “We more than doubled the amount we raised last year,” she said. “We purchased billboards in the highest traveled areas, reaching an estimated 3.5 million people over the month of June.”

Sergio de Paz, a longtime ANF supporter, raised enough funds to purchase six billboards in the Miami region. When he reached out to the local billboard company, he learned his advertising representative was a recent Catholic convert who was confirmed just this past Easter.

“It is amazing how Our Lady works,” Sergio said. “Our advertising representative was in awe at our efforts and our mission, and helped us secure a very reduced rate for several highly visible billboards throughout the city, including one near the airport. Our impact is certainly in the millions, especially since so many visitors were coming to Miami for FIFA World Cup events, and other summertime celebrations.”

Patricia Bascom has been involved in the billboard campaign for three years and raised more than $20,000 to purchase billboards this year. She chose to purchase fewer billboards than the year before, but in much better locations with higher traffic.

“We focused on raising funds at the local parishes that have given us the most support in the past, and we were amazed by their response,” Patricia said. “The priests gave us permission to set up tables after masses and they read our announcement to the congregation. That support was so important and helpful to our mission.”

At the end of her billboard campaign, Patricia held a rosary rally out on a busy intersection in her community. She wanted to give thanks for their success, and wanted to show the public the treasured statue of Our Lady of Fatima. Dozens of people joined her rally waving posters and banners that proclaimed “June is for the Sacred Heart of Jesus.”

“We did have one car pull up to us and yell ‘happy pride month,’” Patricia said. “So, they clearly know we are protesting their LGBTQ agenda and reclaiming the month of June to God.”

Pat and Mary Ashcraft in Cincinnati were able to purchase six billboards located throughout the city, which is twice what they have purchased each of the past 3 years. Pat said the couple prayed ardently to Our Lady for success with the billboard campaign, and knows Our Lord played a role overseeing all their work. For practical advice, they called Ruby Galatolo, one of the original creators of the billboard campaign, who provided them with valuable assistance.

Four years ago, Ruby and her husband Domenick started a grassroots billboard campaign to be a counter voice to the “pride” billboards they were seeing in their hometown of Ocala, Fla. The first year, they raised enough money to purchase just four billboards that proclaimed “June is for the Sacred Heart of Jesus” across their community. This year, they were able to purchase 58 billboards in their community and throughout the country. They also offered guidance and fundraising advice to many ANF supporters (in the U.S. and around the world), which secured more success for Our Lady.

ANF knows campaigns like the billboard effort provide pushback to the offenses against God we see everywhere in today’s culture. By focusing attention back on June as a month for the Sacred Heart of Jesus and his boundless love for mankind, less space is given to promotion of sinful LGBTQ messaging.

The effort is working as media outlets such as NPR and the Daily Signal have reported a notable drop in corporate sponsorships of pride events this year. A recent Gallup Poll also found a decline in support for LGBTQ issues such as same-sex “marriage” and transgenderism.

It is inspiring to see the effort that began in America is now spreading to other countries, including Ireland, South Africa, Mexico, Poland, Austria, Colombia, and Canada.

It is also spreading online, as people are posting photos of billboards they have purchased or billboards they have seen around the country on Twitter, Instagram, and Facebook. This greatly extends the reach and effectiveness of the billboard campaign across the country and world.

“Every day this June, travelers couldn’t help but see our message that June for the Sacred Heart of Jesus,” said Robert Ritchie, executive director of ANF. “Each year, we are putting up more and more billboards in the most visible places across America, reminding the country of God’s love. At the same time, we are drowning out the promotion of LGBTQ sin. This is pleasing to Our Lady and highly important to our society.”

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America Needs Fatima is a special campaign of the American Society for the Defense of Tradition, Family and Property (TFP). For more information about this campaign, please call 888-317-5571.